Lead Tracking
Every lead counted.
Every dollar traced back.
Leads arrive from your website, Thumbtack, Facebook, referrals, and phone calls, and most owners can't say which of those actually pays for itself. CleaningInsytes pulls them into one pipeline and follows each one through to booked revenue.
One inbox for every source
Stop losing leads between five inboxes
Website form, Thumbtack, Facebook Lead Ads, referral pages, walk-in calls: everything lands in one pipeline with a source attached. A simple webhook (or Zapier) connects each channel in minutes.
- Webhook capture from any form or lead service
- Manual entry for phone and referral leads in seconds
- Automatic de-duplication by phone and email
- Every lead carries its source from day one
Jenna W.
Website · est. $260
Mark & Lisa P.
Google Ads · est. $480
Riverside Office LLC
Referral · est. $1,150
Tom H.
Thumbtack · est. $190
Source performance
Judge channels by revenue, not by lead count
A channel that sends 50 cheap leads that never book is worse than one that sends 10 that all close. Source performance connects leads to bookings to dollars, so your marketing budget follows results instead of volume.
- Leads, close rate, and booked revenue per source
- Cost per lead and cost per acquired customer
- Return on ad spend for every channel, side by side
Google Ads
Referrals
Facebook Ads
Thumbtack
Marketing spend
Put your ad spend next to what it earned
Log spend per channel per month, and the math happens for you: cost per lead, cost per customer, and return on ad spend. When a channel stops paying for itself, you'll see it in weeks, not at the end of the year.
- Monthly spend tracking per channel
- ROAS calculated against actual booked revenue
- Spot rising cost-per-lead before it eats the margin
Total Spend
$2,450
Cost / Lead
$11.40
Cost / Customer
$29.90
Leads
214
Booked Revenue
$35,212
ROAS
14.4x
From lead to lifetime
Follow the customer past the first job
The lead's story doesn't end at 'won.' CleaningInsytes links leads to customers and bookings, so you can see which sources bring one-and-done deep cleans and which bring the recurring clients that build a durable business.
- Leads linked to the customers and bookings they became
- Recurring vs. one-time value by source
- Lifetime value context for smarter bidding
Lead captured
Google Ads · Mar 4
Quoted $260 deep clean
Mar 5 · Rep: Kayla
First booking completed
Mar 12 · ★ 5 review
Converted to bi-weekly recurring
$190 / visit · active 7 months
Common questions
How do leads get into CleaningInsytes?
Any way they reach you. Your website form, Thumbtack, Facebook Lead Ads, and referral forms can all post to your lead webhook (directly or through Zapier/Make), and your booking software feeds in the ones that book. You can also import your existing lead history from a CSV.
What makes this different from a generic CRM?
Generic CRMs stop at "how many leads did each source send?" CleaningInsytes connects the lead to the booking, the revenue, and your ad spend, so you see cost per acquired customer and revenue per channel, which is the number that should actually drive your budget.
Can I track marketing spend too?
Yes. Log what you spend per channel (Google, Facebook, mailers, whatever) and source performance reports show cost per lead, cost per customer, and return on ad spend side by side for every channel.
What if a lead calls instead of filling out a form?
Phone leads can be added in seconds and assigned a source, so word-of-mouth and call-in business gets counted instead of vanishing from your attribution.
Find out which channel is paying the bills
Connect your lead sources and let the attribution build itself. You may retire a marketing channel within the month.